At Sheehy Ford of Ashland we highly value our first responders. Without your sacrifices and commitment to serving our communities, our safety and well being would be at risk. As a thank you to all the brave men and women who serve our communities, we are proud to offer up to $500 off the purchase or lease of a new Ford!

Who's Eligible?
Eligible first responders include:
  • 911 Dispatchers^
  • Police Officer
  • Sheriff/Sheriff's Deputy
  • Correctional Officer
  • State Trooper
  • Federal Law Enforcement Officer (i.e. Department of Public Safety, Central Intelligence Agency, etc.)*
  • Career Firefighter
  • Volunteer Firefighter
  • EMT
  • Paramedic
Additionally, we understand the incredible sacrifices the wives and families of members of our first responders make every day which is why the Ford First Responders Appreciation Program is TRANSFERABLE within your household! This means if you live in the same household as a first responder, you are also eligible for up to $500 off the purchase or lease of a new Ford!*

How Do I Redeem This Offer?

At Sheehy Ford of Ashland we make it easy to get your first responder discount! Simply register your offer by following these simple steps!

Registering Your Offer:
  1. Click here
  2. Enter your zip code and choose whether you've previously bought a vehicle
  3. Click on the First Responder or 911 Dispatcher button
  4. Provide all your First Responder information
  5. Bring your confirmation email to Sheehy Ford of Ashland
  6. Drive home in your new Ford!

At Sheehy Ford of Ashland, we pride ourselves on our first responders appreciation program. Our dedicated and knowledgeable sales and finance teams can't wait to help you get the car of your dreams! So don't waste another second call us at (844)730-0810, fill out the contact form below or stop by our store located 11450 Washington Highway Ashland, VA 23005.

Contact Us

First Responder Appreciation Cash exclusively for active members of an eligible First Responder Association. Available toward the purchase or lease of an eligible new 2019/2020/2021 Ford or Lincoln vehicle. Not available on Mustang Shelby GT350®, Mustang Shelby® GT350R, Mustang BULLITT, Focus RS, F-150 Raptor, Lincoln Navigator, Lincoln Aviator and Lincoln Aviator GT. Must take new retail delivery from dealer stock by January 2, 2022. Limit of 5, for U.S. residents only. See dealer for complete details and eligibility.
^Not all Federal Law Enforcement Officers qualify for the program. See dealer for details.


Sheehy Ford of Ashland

11450 Washington Highway
Directions Ashland, VA 23005

  • Sales: (844) 730-0810
  • Service: (804) 410-0643
  • Parts: (804) 410-0643


  • Monday 9:00am - 8:00pm
  • Tuesday 9:00am - 8:00pm
  • Wednesday 9:00am - 8:00pm
  • Thursday 9:00am - 8:00pm
  • Friday 9:00am - 8:00pm
  • Saturday 9:00am - 6:00pm
  • Sunday 12:00PM - 5:00PM